Advertising & Marketing

Advertising & Marketing

Advertising & Marketing

How We Build Brands

Tractor in Farm Field | Lancaster Farming

Newspapers are the most trusted media source for US adults, and advertising in the newspaper drives conversions more than ads on TV, radio, or in the mail. Lancaster Farming newspaper averages 148 pages each week, of which the largest portion are advertising. Our readership is over 155,000 people each week. Lancaster Farming strives to serve all corners of the agricultural community with many special sections and inserts that focus on diverse areas such as crops, beef, swine, poultry, ag technology, nutrient management, and many more.

Hemp podcast workspace set up
LANCASTERFARMING.COM ADVERTISING is the companion news website to the Lancaster Farming newspaper. reaches a dedicated agricultural audience across the United States. Advertising opportunities include Business Directory listings, premium digital ad positions, searchable classfied and auction listings, e-newsletter sponsorships, and sponsored content.

Crew setting up for Video Marketing

Lancaster Farming has partnered with LNP Media Group to help your business reach an audience that wants what you are selling. The US population is increasingly digitally connected, with 60% of the population going online via their computers each week and 79% going online via their smartphones. We can help you reach these potential customers via email marketing, social media marketing, paid search marketing, video marketing, and much more.

Machine tech printing newspapers

Susquehanna Printing is Lancaster Farming’s sister company and offers state-of-the-art printing and mailing fulfillment services. Its Goss Universal 70 press is a double-around press equipped to run in a variety of configurations to print broadsheet, tab, and book formats with exceptional flexibility, efficiency, and quality at output rates that exceed those of our competitors. Susquehanna Printing also offers advanced capabilities in digital printing, finishing, mail data processing, mail list procurement, and postal optimization.




No agricultural newspaper combines tradition and progress like Lancaster Farming. Founded in 1955, the printed newspaper averages over 148 pages each week, filled with farming news, features, markets and classified ads. Whether you’re looking for the latest research on powdery mildew, a pie recipe from a fellow reader, a good deal on a tractor, or a comprehensive auction listing, Lancaster Farming keeps you connected to rural life. Change is constant, but it doesn’t have to happen at the peril of principle and practice. Appreciation for that balance is why Lancaster Farming has been thriving for nearly 70 years.

Today, Lancaster Farming operates both in print and online with a wide variety of marketing services to satisfy the needs of any business or independent farmer. Through our marketing solutions, you can reach potential customers who have interests that align with your business, such as dairy farming, swine management, cattle husbandry, pest control, no-till, nutrient management, cooking, faith, antique tractors, auctions, and so much more. Our advertisers know that marketing with Lancaster Farming, through print and digital, truly “makes the phone ring.”

Award-winning publications & Digital Platforms

In 2023, the Pennsylvania NewsMedia Association named Lancaster Farming its sweepstakes winner. Winning the sweepstakes is a significant accomplishment; Lancaster Farming bested the Pittsburgh Business Times, Chesapeake Bay Journal, Harrisburg Magazine, and other niche news organizations.

The Keystone Media Awards reinforce excellence by individuals in the news media profession by recognizing journalism that consistently provides relevance, integrity, and initiative in serving readers while faithfully fulfilling its First Amendment rights and responsibilities. In 2023, seven Lancaster Farming journalists won a total of eighteen Keystone Media awards for excellence in reporting.

Lancaster PA Penn Square

Partner Organizations

Lancaster Farming is owned by Steinman Communications, dedicated to providing news and information services. Steinman Communications is owned by the Steinman family, who, for over 200 years, have operated a wide variety of businesses that serve the needs of local communities.

Lancaster Farming is printed by its sister company, Susquehanna Printing, also owned by Steinman Communications. Susquehanna Printing is the region’s leading commercial printer specializing in coldset newsprint and digital printing, plus direct mail, binding, and finishing.

The Steinman Foundation builds on the family’s centuries of support for the local community. The Steinman Foundation provides grants in the areas of STEM economic and workforce development, early childhood development, community stewardship, local journalism, and media literacy.

Lancaster Farming has partnered with LNP Media Group for decades to provide our advertisers with highly effective digital agency marketing services, such as paid search, social media marketing, email marketing and much more.